Address:No.106 West Chenghe Road, Zhenhai District 　Ningbo
Post Code: Â Â 315200
Liaison:Zhu Li
Tel:Â 0574- 86259185
Fax:Â 0574-86259186
According to Consumption Daily (2008), the Ningbo government has planned to construct at least 8 creative industry parks around the Ningbo city, almost each district will have at least one creative industry park. It is important to point out that the Ningbo city has six districts including Yinzhou District,Haishu District,Jiangdong District,Jiangbei District,Beilun District and Zhenhai District. At present, most of creative industry park were completed.
Yinzhou District will have the 128 Creative Park. Nowadays the first stage construction of 128 Creative Park had been finished and 27 enterprises were moved into this Creative Park. Accoding to Wang(2009),he is the deputy district mayor in Yinzhou District. He indicated that the 128 Creative Park will be a base for creative industry, industrial design and technology incubator.
Haishu District has the Loft 8 in which our group has already been there. Here is the Official website for Loft 8. According to Lou(2008), he is the assistant manager for Loft 8 Project. He said that Ningbo is lack of general idea of creative industry. Therefore they decide to form an investigation group and go to the Beijing and Shanghai city to learn knowledge about creative industry. He also emphasised that 798 in Beijing was their reference sample and gave them lots of experiences. There are more than 14 enterprises in the Loft 8, they refer to industry design, creative planning and fairs and exhibitions area.
Jiangdong District has the most creative industry park in Ningbo. For example, Jiangdong District has the earliest Ningbo creative industry park 228 Creative Industry Park. It used to the Tianyi Toy Factory. Some staff in this 228 Creative Industry Park mentioned that the most important thing they would like to be here is the atmosphere. Persons of the same profession can talk with each other freely. And anther place is The Third Factory Fashion Block. This is also the first creative industry loft project in Ningbo. The last creative park in this district is Ningbo Industry Design and Creative Block. It is a major project in Ningbo urban planning.
The sinking down plaza in Ningbo Industry Design and Creative Block
Jiangbei District rely to the old bund, it had established 1847 Bund for their creative industry project. According to the news from government information website in April of 2009, one of the firms in the 1847 Bund is named Gaode Design Studio and the sales volume of this studio from January to October in 2008 even still increased 20% during the economic crisis. The second creative park in this district is 134 Creative Valley, which we had been on last week by haphazard.
134 Creative Valley
This valley already attracted 47 firms. From some reference I found that this place had achieved output value nearly RMB 20 million in 2008,and the rate for efficiently use the idle assets reach to 90%.In addition, recently the most famous one in this district is The Wealth and Creative Harbour. It is the place integrates the culture from water, the culture from creative industry and the leisure culture. This place even plans a exhibition to introduce the creative industry in Ningbo.
Wealth and Creative Harbour
For Beilun District, it has a famous Beilun Port. Accoding to Ningbo News, Beilun District have a Hailun Piano Factory, as a result, government of Beilun District decided to develop piano cluster in this district.
Software industry is the centre industry in Zhenhai District, and the district has Innovation Valley .Zhenhai District depends on college resource to develop their unique creative industry. As we know, the science Park of Ningbo University is located in Zhenhai District. According to Ningbo government’s work report, the first-stage construction of Innovation Valley includes three sectors. They are Science Tour, East China Software Outsourcing Service Base and Innovation Valley Research and Development Building. The Second Phase Project consists of Software Department in Peking University Ningbo Branch Northern Europe Industry Park etc. Until now, some international enterprises have entered into this park, such as Det Norske Veritas and IQSS etc. Accoding to government analyse report from Zhenhai District government website, it is illustrate that the cluster effect were revealed obviously in 2008.Innovation Valley had achieved output value about RMB 14.17 billion because of the cluster management.
Innovation Planning of Innovation Valley(click to the picture)
Che(2008), who is the President of Ningbo Creative Industry Association, pointed out that People in Ningbo need to utilize for the well-developed private economy and private enterprises. On the one hand, Private enterprises are big market customers for the creative industry, and on the other hand, they also can be the main body of the creative industry.
Lou(2008), who is the staff from Jiangdong District State Statistics Bureau, explained two development models in Ningbo creative industry. The first model is that the enterprises invest creative industry themselves. The other one is that although some enterprises are not related to the creative industry, they explored this field during the business process, such as Oulin Kitchen Company. They corporate with China Academy of Art for designing a music kichen, it is import music element in this design and attracted lots of consumers in 2006 Housing Exibition.
The catchword frequently used for describing Ningbo creative industry is that, “let the made in Ningbo into create in Ningbo.
One more thing about how to develop the Ningbo creative industry, Lin(2008),he is the director of Brand Operation in Ningbo Beyong Company. This company is a pioneer for textile industry in China. He stated that, Ningbo as a second tier city, it must be find out a appropriate approach or direction to develop their creative industry, and it will be more practical. For Ningbo, such as electron, clothing, stationery, and light industrial product etc are the characteristic industry; therefore, creative industry will tend to industry design, fashion design and advertising industry. Because the characteristic industry and creative industry mentioned above could perfectly merged.
References
Ningbo Economy edits 2008, ‘Creative industry:Ningbo start- up’,Journal of Ningbo Economy,2008,no.2,pp 17-19.
The Official Website of Ningbo Economy Committee 2009. Retrieved April 10,2009 from http://www.nbec.gov.cn/en/mec.htm
Chen,Kuohai 2007, ‘The research proposal of Ningbo industry design and creative block.’,Journal of Association for Science Forum,2007,no,4,pp42-44.
Wang,Jici 2004, ‘The suggestion of the research on local indwtrial cluster’,Journal of Economic Survey,2004,no.2,pp 53-57.
According to Michael Keane that the form of creative clusters which posted in 2006 in China need to absorb people from outside. In other words they need people who are “boundary spanningâ€. He suggests that planning is the core element which leads to success or not. In China the participation of government to some certain degree will help creative industry to be ordered and balanceable. For example, in Shanghai, Media Cultural Park where is rebuild from Shanghai Window Hook Factory now absorb many design studios and companies which produce film and video for advertisements. As the gate keeper said the government of Shanghai supervises this creative cluster and insures that the retired and laid-off workers of Window Hook Factory could get access to work. Because of the government’s effort this area is successfully attract investments from outside. In term of Ningbo, there are inadequate talented people and governmental supervision, especially in taxation, territory, governmental subsidy, social financing and the set up of polynary invested mechanism (Nie and Wang 2008). Moreover, Michael Keane mentions “learning region†in which knowledge can be absorbed and transformed easily often be the reason why government prefer to promote the exploration of clusters. One typical phenomenon is that in China many cities, no matter rich or poor, tend to develop creative clusters, however, this method is not fit for all the cities in China. As Michael Keane critics that the establishment of creative clusters need the investment of profound professional knowledge in exploring, detecting and exploiting jus like Silicon Valley. In Ningbo creative clusters are developing at a primary stage. In Loft 8 there are many design studios. The studio No Space is always be the place that holds exhibitions like art and photographic exhibition. Nevertheless, the popularity is low because the lack of propaganda. In addition, the scarce of planning also lead to low attention on creative cluster in Ningbo. In other words, the creative clusters need to be expand and complete in angles of globality, function and forward looking (Nie and Wang 2008).
References:
Keane, Michael (2008) ‘Creative Clusters: Out of Nowhere?’, Urban China 33: 34-35.
Nie, J L & Wang Q Y (2008) The Survey on Current Situation of Creative Industry and Development Stratagem in Ningbo. Market Modernization. Vol.561, p.213-215.
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Investigate for Shanghai Creative Industry Park
Shanghai Media Cultural Park is established in 2004 with the support of government in No. 1000 of Changping Road. Its building is use to be the space of Shanghai Window Hook Factory which was established in 1980s. Because of the economic reform of China the factory had to stop operating. The government spent about two years to transform it from old factory to industrial park through inviting investments, especially from overseas. Nowadays the old factory seems to be another loft in Shanghai and forms its own style which is different from Tianzi Fang and the No.8 Bridge. There are two industrial chains in this park; one is the chain that concludes production of film and TV. As the gatekeeper introduced that the park is one of the main place that pop stars to participate in shooting the advertisements. Another chain is including many famous billboard companies and design studios.
The gate of Shanghai Media and Cultural Park      (By Xu Shengxi)
The scutcheon
As the gatekeeper who was once the worker of shanghai window hook factory said the companies and studios which settled here rebuild the factory little in order to keep the original style.
The old building of the factory.
The pillar, railing and even the color of the wall have never been changed a lot.
The building looked so old outside but almost all the studios design their working place inside.
the old gate but now it is an studio named Join Art
the pictures showed in the building which produced by these companies
The imaginable introduction
The gatekeeper Mr. Xiao said the reuse of old factory provided many job to the laid-off worker of the former window hook factory and it also contributed to social security.
Tian Zi Fang is located on the TaiKang Road, NO.210. Distinguished from other creative industry parks which artists spontaneously clustered in, Tian Zi Fang was firstly planned and constructed by government.
Tian Zi Fang, Tai Kang Road, NO.210 （from internet)
Old Lanes and New Stores 1 (by Fu Hanqing)
Old Lanes and New Stores 2 (by Fu Hanqing)
Direction Boards in Patio (by Cristal)
Recently, workshops and warehouses in the lanes nearly stamped out in Shanghai. However, in Tian Zi Fang, the traces of workshops and warehouses were kept in a new cultural formation. Shops and studios reconstructed from these workshops have brought the fashion and breath and art atmosphere to stone-ringed door. In other words, creativity was melted in daily life in Tian Zi Fang.
Harmonious (by Cristal)
Besides the hybrid of old community and new industry, another hybrid happened between Chinese and foreign cultures. Foreigners were no longer the tourists in Tian Zi Fang, but the hosts of the art studios and stores. Foreigners in Tian Zi Fang were attracted by Chinese culture, and also brought their own cultures. Collisions of various cultures sparked creative ideas in Tian Zi Fang. Now, Tian Zi Fang has become a veritable creative industry park.
Design and Community (by Fu Hanqing)
Mix (from internet)
Kaola Garden Hotel of Shanghai: Western architecture, the smell of coffee spread around the stone gate of old Shanghai, the English menu, the Chinese young waiter——just like a documentary film of old Shanghai.
old film?
a bar named Old Film( lao dian ying)
the old street but new building—— Shanghai Duolun Museum of Modern Art
My essay question is : feasibility analysis of building a creative industry chain in Ningbo.
Menu or Magazine?
Cover Page
Content Page
辛香汇（Spicy Joint）is one of the most famous Sichuan Cuisine Restaurants in Shanghai.
Branch Store on Huaihai Road
As everyone knows in Shanghai, customers should book two months in advance or even three months to get their seats. Otherwise, you must waiting for several hours for your seats, and the waiting time depends on your luck.
This time our group take an interest in their unusual menu, take look at this.
Fashion information page
Could you imagine this is a menu for this restaurant? This menu journal is come out every month and designed by this restaurant company. It is consist of their menu, latest fashion information and advertisements from famous business enterprises. It is important that you can take away this after your dining, it is free.
For everyone, when you waiting for your dinner, you can look at this, when you lack of newest gossip with your friends, you can take look at this, even you take your chance with your seat during waiting time. Because it is true that sometime you need spend 2 or 3 hours to get your own seats in Spicy Joint.
Advertisement Page
Restaurant could take back money from their advertising revenue. So, it has Multi-benefit for advertiser, restaurant and customer.
Bullfrog with Chili Sauce
Fish Filets in Hot Chili Oil
Rice in Vegetable Soup
There are two main indexes to judge whether creative industry or creative economy has shaped in a place. To view from the content, the place which has creative industry always has industrial design, architectural design, cartoon creation, computer games, film & TV production, advertisement project, products design, handicraft making, the trade of work of art, music & performing arts, fashion design, and so on. To view from the market, the place which has creative economy usually has creative industry chain included the training of talents for creative industry, creative project planner, marketing strategy of creative products, consumer-orientation and government policies for supporting the creative industry.
According to these two indexes, creative industry has not yet shaped in Ningbo. Because creative trades in Ningbo just concentrates on a few areas like TV production, advertisement project and fashion design. And the development level of creative industry is inferior to it in metropolis like Shanghai, Beijing and Hongkong. Besides, creative industry chain has not shaped in Ningbo too. First, government support to creative industry in Ningbo is far from enough. The host of loft 8 said that actually Ningbo government does not completely know what creative industry is. For them, creative industry is meaningful for the image of Ningbo. Secondly, creative industry in Ningbo lacks of talents. People in Ningbo tend to work in not culture-related areas but economy-related areas. Thirdly, under the control of aesthetic taste, consumers in Ningbo do not pay for the creative products. To sum up, maybe we can say that there is no creative industry but creative companies in Ningbo.
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