Initial Title: Evaluate Creative Industry and Urban Development
in Ningbo
Key words:Creative Industry;Urban Development;Real Estate; Cluster;Creative Class
This junk market which is located in Haishu district (Zuguanshan Road No.111) is a member of the Chinese Association for Second-hand.
Actually, most of the enterprises in this second-hand market are family businesses. If companies and individuals don’t know how to deal with the wastes, they can make a phone call to the recycling businesses. The recycling businesses will send an employee to give a door-to-door service and value the waste things. When they reach an agreement to the price, wastes will be purchased by the recycling businesses. Some discarded and old products such as televisions will be processed and repaired in order to resell.
This junk market is in the combination area of rural and urban, so the surrounding environment is not so good. The hygienic conditions are poor. Dwellers here live a suffering life.
According to the official statistics given by the Sanitation Department in 2008, there are around 1,740 enterprises which are engage in recycling renewable resources in Ningbo. More than 32,000 people are employed in recycling jobs.
My essay question  is ” Evaluation of the combination of creative industry and tourism: The case study of ‘C.C City DIY Studio’ in Ningbo. “ C.C City DIY Studio is the first DIY theme park in China which combined tourism, handicraft design and education. It is located in Ci Cheng Town which is the most ancient in Ningbo. This essay will apply Sassen ‘s theory of ” global city” to examine it is professional differentiation of Ningbo as a second tier city  in national scale or global scale.
        
     
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         C.C City Logo                 Ci Cheng Town
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According to Thomas Schauer, on one hand, the Informational Technology can improve economy, however, on the other hand, IT brings problems which are the risks to develop sustainable society. Just as Richard Maxwell and Tobby Miller indicate that media technology has the ethic and environmental problems which should be taken into more consideration.
My essay will take Ningbo for an example to explain how the wastes are recycled, especially the E-waste, and what is the problem during recycling. Why it is important to recycle E-waste? How is it affecting our environment? What are the treatment processes of E-waste? Are they managed in a safe way? Is there any import of hazardous E-waste in Ningbo?
As the first creative industries garden in Ningbo, Loft 8, to me, its value lies more in the symbolic meaning that Ningbo government are beginning to develop the creative industry in Ningbo rather than what has actually been done there. Zane Zhu, the host of No Space, said that they would not change their art pursuit to cater for the majority. In fact, with a long tradition of doing business, Ningbo should consider a unique way that different from Beijing or Shanghai. Simply copy will not work. Ningbo has its own advantages. Considering Ningbo’s flourishing manufacturing industry and textile industry, I think more emphasis could be put on industrial design and fashion design etc.
Creative industries and real-estate are closely linked. There is an interactive relationship between them. Creative enterprises should integrate together to form an industrial chain which includes design, production, manufacture and distribution for further development. However, it depends on the developments of infrastructure. A reasonable cost of real-estate is a necessary foundation. At the beginning, the creative enterprises (especially small and medium-sized enterprises) are spontaneous and gather in some places. These places often have low rents and the relatively convenient transportation. So the real-estate is the foundation for the development of creative industries. The creative industries also contribute to the value of real-estate. The development of creative industries will bring many enterprises and elite together. It will raise the value of the real-estate. How to make creative industries combine with the real-estate effectively should be taken into consideration. I suppose that the governmental policy is significant.
The Sanjiankou Area
It is the junction area of the three rivers: the Yao River, the Yong River, and the Fenghua River, now is the commercial center of the Ningbo City.
                       The Old Sanjiangkou
           The New Sanjiangkou
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The Tianyi Square
It is the biggest and most famous business center in Ningbo. It was finished in 2003. The superficial measure of area reaches to over 200,000 meters squared. The total budget is 14 hundred millions RMB. It is the biggest comprehensive commercial center in China. Â It has a wide selection of restaurants and shops selling clothing, jewelry, furniture, mobile phones, and imported goods.Â
                The original location of the Tianyi SquareÂ
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               The Tianyi Square Now
According to the three posts, in my opinion, it can be seen that there is distance between big city like Shanghai and Ningbo, in some degree, the gap between them is a bit huge. Shanghai is a megacity that has a mature development in cultural and economic areas. Compared to Shanghai, Ningbo succeed in export economy, however, it has many unnoticed cultural elements, or in other words, there cultural elements have inadequate attention. Our group talked with the host of No Space, he said very few people know about this kind of exhibition even it was free. With little publicity, the lack of attention on creative events and the discrete distribution of the population who are interested in this area may be some reasons of making distance. Government in some part plays an important role in establishing urban creative industries. Ningbo maybe cannot copy the model of Shanghai but it has its own advantages, such as geographical position and economic success.
Does creative industry of Ningbo succeed in gaining profit? If it does, how? If not, how can creative clusters do to achieve? We need to think about these questions. When talked with the host of No Space, Zane Zhu, he said they have not had plan of profit yet. Maybe it would be in the next stage. Whether creative groups should have a suitable position at first or not? How to gain benefits with commercial operation? Should they need some professional aids from marketing consultants? Does the commercial operation change the principles and essence of creativity or not? Or will the creative events lose its cultural significance?
Shanghai Concert Hall (By Liu Enhui)
Shanghai Concert Hall (By Liu Enhui)
Shanghai Concert Hall (By Liu Enhui)
Chinese old alley (By Liu Enhui)
Chinese old alley (By Liu Enhui)
Chinese old alley (By Liu Enhui)
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