Essay Question (Yao Xiaoxiao)

Posted: March 29th, 2009 | Author: | Filed under: real-estate | Tags: , | No Comments »

Based on Li Zhang’s article ‘private homes, distinct lifestyles’, my essay question is: To what extent does real estate advertising in Ningbo build the imagination of a ‘new middle-class’?

Li Zhang considered the real estate developers in China are not only selling the house to people but also constructing new notions of ‘the middle class’, especially through advertising. By investigating a number of advertising of housing in Ningbo, I want to explore whether there exist a distinct so-called middle class culture conveyed by real estate advertising.

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